The Apartments on Paul Street
Luxury living in the heart of London’s newest cultural centre.
No-one knows where Shoreditch got its name. London legend suggests it commemorates Jane Shore, the ’Rose of London’ and a mistress of Edward IV, who is reputed to have lived here and been buried in a nearby ditch. It may refer to the headwaters of the River Walbrook, a Thames tributary that rose close to Paul Street and eventually deteriorated into a ‘Sewer Ditch’. Or it may simply refer to the Soerdich family, Lords of the Manor in the time of Edward III.
Whatever its origins, Shoreditch has always had a character of its own. For centuries a predominantly working class area on the northern fringe of the City of London, today’s Shoreditch has grown into a sophisticated international creative centre, synonymous with loft living – and the apartments on Paul Street lie close to its historic heart.
The apartments on Paul Street exemplify the character and feel of 21st century Shoreditch – with a stylish exterior façade that’s at one and the same time unique and totally in keeping with the rich cultural heritage of the area.
The interior design is the epitome of a luxury bohemian lifestyle. Each apartment has been specified to combine cutting edge technology with fit and finish of the highest quality – making Paul Street the perfect location to enjoy a contemporary lifestyle that’s seamlessly linked to the glories of London’s past.
‘Oranges and lemons, say the bells of St. Clement’s.
You owe me five farthings, say the bells of St. Martin’s.
When will you pay me, say the bells of Old Bailey.
When I grow rich, say the bells of… Shoreditch.’
(from the nursery rhyme, first printed in 1774)
Shoreditch has always been both part of the life of the City of London and separate from it.
To the east of Paul Street lies St Leonards’ Church, the centre of the ancient parish. However today’s Shoreditch is often taken to include not only the area round Shoreditch High Street but also fashionable Hoxton to the North, and the thriving commercial centre of Old Street, to the west.
The entire area has been a conduit for trade for centuries. Shoreditch High Street sits at the foot of Roman Ermine Street – later a major coaching route connecting the City of London with northern England; while Old Street, intersecting it at right angles, may once have been part of an early City ‘bypass’ connecting Silchester and Colchester.
In the 21st century, Shoreditch has become a different kind of conduit. Across the area, former industrial buildings have been converted to offices and flats.
Traditional industries have given way to a booming creative hub, as closely connected to global digital industry as old Shoreditch was connected to the financial activities of the ‘Square Mile’, the City of London. And Shoreditch’s position – midway between London’s second City, Westminster, and the burgeoning new commercial centre of London’s Docklands – makes it the ideal location for anyone wanting to stay in touch with everything London has to offer.
‘My father, James Burbage, had the first license to make a company of players from Her Majesty, and he drew from poets the literature of the age. Will Shakespeare has a play. I have a theatre. The Curtain is yours!’
(Richard Burbage, from the film script for Shakespeare in Love, 1998)
In the reign of Henry VIII, Shoreditch was a waste of fields frequented by practising archers. Later, in Elizabethan England, it was the site of the Curtain Theatre, the first home of William Shakespeare’s company of actors, the Lord Chamberlain’s Men. The suburb was said to have attracted early theatres because it was outside the jurisdiction of somewhat Puritanical City fathers.
During the 17th century, wealthy traders and Huguenot silk weavers moved into Shoreditch, establishing first a textile and then a furniture industry. But the local theatrical tradition continued, and Victorian and Edwardian Shoreditch boasted so many theatres and music halls that it rivalled the West End.
Now the district has a new and even more flourishing cultural life. Driven by the influx of media and web technology companies, 21st century Shoreditch offers a multitude of bars, Michelin restaurants and art galleries, including the renowned Cube gallery – one of Europe’s most exciting art, architecture and design centres. The area around Old Street has become a favoured location for graffiti artists like the legendary Banksy. Jamie Oliver’s world-famous Fifteen Restaurant is located at Old Street. And just a short walk to the east lies the gritty, urban shopping world of Brick Lane Market – a microcosm of London’s shifting ethnic patterns that attracts the weird and wonderfully dressed in their hundreds every Sunday.
‘Up and down the City Road
In and out the Eagle
That’s the way the money goes
Pop! goes the weasel…’
(from an Edwardian Music Hall version of an ancient rhyme)
The nine new apartments on Paul Street lie, quite literally, on London’s doorstep.
The nearest London Underground Station is Old Street on the Northern Line – connecting to North and South London, the City and West End. Connections to London Docklands can be accessed at Bank, two stops from Old Street.
The inner London ring road runs past Old Street, just to the north and providing easy access to the mainline railways stations at King’s Cross and Euston.
Liverpool Street mainline is located within the walls of the City, while less than a mile away London Bridge Station provides connections to the south of England.
And last but not least, the low-profile but reassuring ‘ring of steel’ – police sentry points that protect the City of London – are within easy walking distance to the south.